ZAG – Zentrum für Ausbildung im Gesundheitswesen
Awarded with the Swiss Design Awards 2024
Commissioned to design the signage for an educational center, we took the school’s interior design and its notion of diversity as a starting point for an overarching design concept.
Charlotte Rohde’s New Edge served as the project’s basis because of its dynamic typeface characterized by contrasts of corners and curves, thus fitting perfectly the context of the building itself. Using methods ranging between the digital and analog such as laser cutting, thermoforming, 3D scanning and printing, the letters are expanded from a two-dimensional surface into a three-dimensional body. The third dimension intensifies the characteristics of the letters and gives them an individuality bordering on the limits of legibility.
The letters’ silver surface reflects the colors of the building and as such gently interacts with the architecture’s space. Our ambition, costs and the architectural structure of the building itself were decisive for the production method and materiality.
Client: Building Department of Canton Zurich, 2023
Support Object Design and Production: René Odermatt
Support Graphic Design and Planning: Ramona Tschuppert, Stephanie Cuérel, Sophia Goedecke
Photography: Dominik Hodel, Zurich